• WHERE IS THE IDEA?

Every time we approach a new project, we have to answer the same question: where is the idea? We want all products to communicate our values, both technical and cultural.

We apply Design principles to everything we work on. Design is not just “looks”. Design means first project, outline, technology, technique, materials, innovation, creativeness, function, quality, uniqueness, know-how, emotion. Shape.

  • MILANO ATTITUDE

Cinelli’s roots are deeply planted in Milan. Europe’s capital of design, fashion and culture, Milan is a privileged point of view through which we look at the world. Our vocation is global, our outlook is international, but it is thanks to the dialogue with Milan that we are able to bring the values of the New Cycling into our products.

  • ALWAYS CREATE EXCITEMENT

In Cinelli we love to ride. Whether it’s racing bike, a gravel, or an adventure one. Whether it’s an evening ride, a long one, or a trip, every time we can we jump on the saddle. Because we are addicted to that unique pleasure that only the bicycle can give you. And it is this kind of excitement that we want to talk  about, always.

  • IN BIKE WE TRUST

We believe in bicycle. We have faith in the values it communicates. We are ambassadors of its positivity. The bicycle will save the world, and we will be there.

  • HAPPY TO MAKE ANOTHER RIDER HAPPY

Cinelli’s goal is simple: to make a(nother) rider happy. Every day we work to drive in this direction all our products, our communication, our way of being. We’re happy  to do so, because we believe that there is nothing more beautiful than sharing with someone else the joy of riding a bicycle.

  • #CINELLIFAMILY

Cinelli is not only products, but first of all people. Who works in Cinelli, who sells it, who uses it, and even who is simply a fan. We are an inclusive community in which everyone is welcome. Cinelli is a smile, a beer among friends after a perfect day on the saddle.

  • KEEP ON BIKIN’ IN THE FREE WORLD

Cinelli has music in his DNA, rock in his veins. From Erik Clapton, proud owner of the Slowhand custom Supercorsa, to the more recent Pressure, aero bicycle inspired by Paul Simonon’s bass, in Cinelli we discuss about music, about art in general. It is and thanks to this cultural sensitivity that Cinelli is able to speak the different languages of cycling while maintaining its peculiar intonation.

  • WE BIKE HARDER

Cino Cinelli was a professional runner who won, among other things, a Milano Sanremo in 1943. In the 80’s the Laser bike won 28 gold medals between Olympics and World Championships. In 2001 Lance Armstrong conquered the Tour de France with the Cinelli Grammo attack. Since its foundation, Cinelli products have always stood out for their exceptional racing performances.

  • IL GRANDE CICLISMO

Today Cinelli is the avant-garde of cycling, with the spirit oriented to the future. Yet, we are always excited when we talk about cycling, when we watch the Classics and the Grand Tours, when we talk about the exploits of the heroes who made this sport great. Cinelli has made cycling history, and we work day after day to continue to make it.