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Carlo Zumerle

TT victory for Team Colpack!

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Another great performance and a great win for Team Colpack. Twelve months later, the team manager Antonio Bevilacqua’s squad is confirmed on the top step of the podium of the Versilia Team Time Trial 2019, held today in Forte dei Marmi, in Tuscany.

The train composed by Jalel Duranti, Filippo Rocchetti, Andrea Toniatti, Alessandro Covi, Paolo Baccio and Giulio Masotto covered the 31 km with a time of 34:46.15 beating Dimension Data for Qhubeka for less than a second. Third place, at 10 seconds, for Casillo Maserati.

“The boys have worked so hard – said sports director Gianluca Valoti –. Indeed we haven’t had the chance to try this type of race in these days, due to the numerous commitments with the other races, but each riders has done their part and it has been enough to win. We are happy with this victory that the boys had promised to President Beppe Colleoni and that we therefore dedicate to him”.

On Sunday the team also took part in the 104a Popolarissima in Treviso where Luca Colnaghi took sixth place.

Design as an attitude

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In December 2018 Antonio Colombo was invited in Hong Kong for the Asian most important design event, the Business of Design Week.
During the “Reinventing Brands Through Design” panel, Colombo speech “Design is an attitude” tells comething more about Cinelli Vision and Mission.

Here below the full speech.

What I have just shown you is a short film made by some young friends of Cinelli which in a quite naïve and simple way nevertheless sums up the core values behind our participation in the cycling world.

Scrolling on the screen behind me now, and during my speech, are 400 images of a life – my life – that has continuously intertwined design, art and technology for over 40 years…

Now to begin with I must be clear: I am not a designer. I am not an artist, nor am I an engineer. I am an industrialist, but a reluctant one. At the age of 23, when my father passed away, obliging me to take over his steel tubing business, my plan had been to move to Ireland and open a bed and breakfast dedicated to fly fishing!

Obliged to take over the family business I immediately began searching for an outlet for the expression of my creative impulses within the factory. I found this outlet in the bicycle. In particular in Columbus, the department of the factory dedicated to bicycle tubing and soon after, through Cinelli, a client of Columbus, which I acquired between 1977 and 1978.

I approached the world of design not as a graduate of design school or an architect or an engineer. I approached it as somebody who had grown up in a very heavy 1970s political climate of terrorism, kidnappings, strikes and so on. My aesthetic education came through rock music and the counter culture in general. The things you felt, heard and saw in music and underground cinema and literature in the late 60s and 1970s were totally disconnected to the daily life of a Milanese boy. They represented the aesthetic of the future. And it was through them that I discovered colour and more importantly the idea of design not as a project but as an ethics, a way of communicating new attitudes of living through aesthetics.

Because of this approach I was able to see in the bicycle an object which was functionally perfect but which had an unexpressed, utopian, social potential.

The bicycle, I said to myself, is already a technically perfect object of design. My job should be to intervene on the details and the uses of the bicycle rather than the object itself. I had to understand the possibilities better.

I had to create the ground for different ATTITUDES TOWARDS THE BIKE.

Of course my anxiety was that by producing bikes we were only producing bikes, producing bike tubes we were only producing tubes. A personal discovery which helped me overcome this anxiety was the “secret bauhaus” history of my father’s tubing company. In the 1930s my father’s tubing factory had purchased the license for and produced and marketed tubular furniture designed by Marcel Breuer and great designers of the period like Aalto, Terragni, Bottoni and many others. Growing up I had know nothing of this because it was believed that rationalism, because of its proximity to early fascism, it had to be hidden. But its discovery in a dusty back room of the factory was a revelation. All of a sudden I had the confidence that producing tubes didn’t mean just producing tubes, it could also mean culture! I think this is an important and exciting lesson for any industrialist!

And it was with this confidence and attitude that, for example, my Cinelli became the first company in Europe to manufacture, market and sell Mountain Bikes. MTB represented an entirely new, free-spirited, creative and experimental way to approach the bicycle and was the natural way for me to set Cinelli on its new path.

Throughout this period but still today my not being either a competitive cyclist or a designer allowed my company to embrace and to be embraced by other worlds. Not being a competitive cyclist I was able to dedicate time to other cultural pursuits. Not being a designer I was not only product-driven in my approach to design. I was open to the strong cultural ferment of Milan and in particular the “non-rigorous” “non-functionalist” approach of groups such as Alchimia and Memphis and in particular Alessandro Mendini. FROM THIS I DISCOVERED THAT THE RIGHT APPROACH FOR ME AND FOR THE NEW IS NOT TO SAY WHY BUT INSTEAD WHY NOT?

This approach led to the design of objects that had never existed before in cycling such as the world’s first EVA handlebar ribbon, Original Cork Ribbon, the Spinaci handlebar extensions as well as highly technological pieces such as the one-piece RAM carbon fiber handlebar-stem and the world’s most victorious Olympic bike model, the Laser.

My relationship with engineers and with the technological aspect of design has always taken the form of a provocation. The provocation is usually an idea for a new attitude towards the bike and this provocation acts as a stimulus to the development of new methods of construction and guarantees the technological competitiveness of the brand at the highest level.

Throughout this period of the 80s and 90s Cinelli thus became known as the only cycling company in the world to produce alternative cycling values. We collaborated with artists, with famous graphic designers, we created objects that had never previously existed etc.

But it was only in the early 2000s that my vision of what the bicycle could be became a global reality. In the early 2000s, to put it very simply, youth culture became interested in the bicycle for the second time (after MTB). This time at a global level and connecting it for the first time with nascent “street culture”. Up until that point the bicycle had remained an instrument used for sports or for transport. The adoption of the bicycle by young culture is in itself an act of design. It transformed the bicycle into a social phenomenon and in doing this transformed the very function of the bicycle. All of a sudden the racing bicycle was not just a racing bicycle, it was a urban fixed gear bike, a cargo bike, a travel bike, a gravel bike.

In particular the urban fixed gear bike, a brakeless track bike used in the city and the most forceful catalyst of youth culture’s interest in cycling, is the most perfect example of Cinelli’s design strategy. Cinelli’s continuous research into social and cultural developments around the bike allowed it to understand the trend not just first but also most comprehensively, as a cultural phenomenon, and to develop products such as the famous MASH and Vigorelli ranges which truly responded at a TECHNICAL LEVEL to new SOCIAL DEMANDS.

When we started working on developing a new generation of fixed gear bikes which unlike the original track bikes were designed specifically for urban use people would ask me, particularly in Italy, what is the point of a bike without brakes? And my answer was “to reinvent the brake”! And together with passionate riders from all over the world we did not just reinvent the way of braking when riding in the city, we also reinvented the handling characteristics and geometry of urban bicycles.

Thanks to this constant cultural research and the long work of Cinelli throughout the 1980s and 1990s to show that the bicycle could contain many more emotions than just those of sport and transport, these new young cyclists of the 2000s have adopted Cinelli as their mascot and love brand.

For example the Cinelli cycling cap became a global symbol of alternative values, selling over 100 000 pieces a year, not counting all the bootlegs.

The cycling cap is in fact a good example of what I mean when I say I haven’t invented anything. The cycling cap is nothing new. It has existed for more than 100 years. But something that Cinelli does when it presents to you the cap make it so people are particularly attracted to it. I call this “human technology”! And we don’t just apply this to our high performance technological achievements, such as the lightest steel tubes in the world, but to every part of the company. In other words: design is the company!

Design in youth culture in general but also in particular in the new cycling of youth culture means everything that lies between the product and the final consumer. It is a project that regards also perception.

In fact today for Cinelli design means we are happy to make another rider happy.


We ask ourselves how to make another rider happy. And this can mean many things. We work across the board, making riders happy through participation (on social media for example), through increasing the safety of our products, through creating a sense of community, through aesthetic refinement, through helping young people find new ways to use their bicycles…
What I just said had been visually summed up by the Pedalor, a sculpture (created by Alessandra Cusatelli) inspired by the Modulor, a modern reinterpretation of Da Vinci’s Vitruvian Man made by Le Corbusier in 1955 as a study of human proportions according to new housing needs. A bicycle has been placed inside Pedalor’s hand and held vigorously above his head, like people used to do in the first critical masses in 1992. When the product becomes a symbol and goes along with a gesture, that’s where design comes true and almost becomes Art.


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Cinelli and Columbus set up the magnificent ‘Steel Is’ show with the collaboration of the Vigorelli Velodrome Committee. From September 14 to 20 at Antonio Colombo Gallery in downtown Milan.
The show has been a great and inspirational sum, marking the inseparable bond and loyalty between the historical Vigorelli woods and steel, the soul of cycling. The exhibition leads through a deep experience of a journey among handcrafting, design, sport and speed.
As the extraordinary ‘Con le Mie Mani’, the show that collects, for the first time in the history of cycling some of  the most important Italian framebuilders loaned us files and meaningful tools, with a little story. Or the welding mask used by Dario Pegoretti himself. Or the three Laser model (Nostra, Chrono and America), the most innovative bicycle ever, winner of the Compasso d’Oro design prize (1991) and more than 30 gold medals in the 80s between Olympic Games and World Championships.

The expo continues with the rebuilding of a tipical Milanese office in the 40s, with rational forniture made with Columbus steel tubes and designed inside the Bauhaus school and a majestic stayer motorcycle from the 30s (thanks to the Dagnoni family) custom made with a part of an Anzani aircraft engine.

Moreover, to enlight the bond between steel, design and art, there are three Cinelli bicycles made by artists  (Supercorsa, Studio Alchimia, 1984; Supercorsa Pista, Barry Mc Gee, 2008; Nemo TIG, Guarnaccia, 2017) from Mr. Colombo’s private collection.

The Vigorelli Velodrome Committee very generously provided photos and some wood batons on the first track rebuilding after 1946. For the first time in history, the Vigorelli woods were shown next to a bike that gained the Hour Record upon them, Fausto Coppi’s 1942 Legnano.

On the walls, painting made for the show by the artists of Anotnio Colombo’s Gallery, like Olinsky, Marco Cingolani, Fiorino and Giacon, who did an amazing live painting performance during the opening.

Steel Is was a part of Milano Bike City, a two weeks program celebrating the bike promoted by Milano Municipality with hundres of events, speeches, shows, etc. The show was a great success, with more than 400 people attending the opening.

Here a link were you can find pictures of the Steel Is set up, a video, and some shots of the opening. Share and enjoy!

Press release

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Cinelli always filled the bicycle with many and different values, athletic and performing, but also artistic and social. Every bike is rich in design and culture.
Communicate all these values is an exciting challenge, and when we see interesting articles about the Cinelli world, we can’t wait to share them with you!












Davide The Champ!

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The 2017 Red Hook Crit series final chapter took place last Saturday October 14th at the historical Bovisa course in Milan.

Since the days before the race it’s clear that the hype was really high. Davide Viganò sits on the first position in the general standings, 13 points ahead the second. Winning the Series in Milan would be something very special.

His teammates all know what they have to do. The contenders are many, with many reasons to fight against Davide.

After a week of heavy training, finally comes the raceday. The Bovisa course, the last Red Hook track truly urban, welcomes all the fixed gear community with a super sunny day, creating electric yet positive vibes.

The course is very fast, and gaining 3 points for winning the qualifying heat can be more than useful in the end.

Filippo Fortin, second in the general standings, races his qualifying heat before Viganò and manages to get those points.

Now it’s Team Cinelli Chrome turn, and all the team closely looks after Davide, and makes him win the heat and cancel Fortin’s points gain.

The superpole runs smooth, except for the great 3rd time gained by a very shaped Ivan Ravaioli.

A 15.000 people crowd  makes the race start incredible. All eyes are on Viganò and Fortin, on their moves.

Form the first laps it comes clear that the two will study each other.

Fortin has to attack and Viganò to reply, supremely covered by his teammate Ivan Ravaioli.

Laps go by and in the front a 2 riders brackaway sets the first two positions.

At the last lap Fortin and Viganò are paired, but Davide lost some speed to overlap a rider and ends up the race few centimeters behind Fortin.

A 4th place that makes him the 2017 RED HOOK CRIT CHAMPION!

This is an amazing achievement, well deserved but the most competitive rider in the fixed gear peloton, whose intelligence, power and talent had been completely on another level all season long.

Many congratulations also to Ivan Ravaioli, a true and experienced rider, always reliable when the race counts.

Last but not least, a huge shout out to the Team sponsors, that made all this possible: Chrome Industries, Santini SMS, Smith Optics, Full Speed Ahead, DMT, Kryptonite, Astute, MVSMichelin, Hed, Deporvillage, Columbus e Wingedstore.

Two Cs one cause!

Follow Team Cinelli Chrome here and here!

Team Cinelli Chrome @ RHC Barcelona N.5

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August has already passed, and London pouring rain is just a memory.
When Team Cinelli Chrome landed in Barcelona for Red Hook Crit last weekend, the forecast weren’t that good. But in the end everything worked out for the best, and not just for the weather.
The riders arrive in town on Friday looking extremely focused.
Barcelona is a turning point for the whole season: Davide Viganò is second in the general standings, just 3 points below the first with two races to go, the Spanish stage on Saturday and the Series finale in Milan, on October 14th. It’s clear that if something goes wrong in Barcelona the situation in Milan can be critical.
However our boys are not scared, they know what to do and how to do it.

Saturday starts with the qualifying heats. The course is different from last year, slower and more technical.
Viganò easily gets into the superpole, as well as Ravaioli and Bravini.
Unfortunately Moser slips away in a very difficult turning while leading his qualifying group. No serious injuries for Ignazio, but he cannot take part to the final.
Superpole goes smooth, the main race arrives.

The speed is ridiculously high since the early laps, only the best can stay in the pack.
All the riders are side by side when a crush at the last airpin with 2 laps to go involves some of the riders in the front, including the Series leader.
In the last lap Vaan Eerd tries to breakaway, but Fortin and Viganò rapidly close the gap. At the last corner the Dutchman manages to get the inside line and sprints over Viganò, who gets a consistent 2nd place earning enough points to become the new Series leader with a 13 points advantage over the second.

The appointment for the Series finale is October 14th in Milan, at the historical Bovisa course. For the occasion Viganò will be wearing the red Series leader jersey, aware that he will have to save his advantage till the end of the race.
Congratulations Davide for the smart racing and the great consistency of results. The Series leadership does not come by chance, it’s the outcome of the dedication and the passion of a supremely talented athlete.
Many congratulations also to all the Team Cinelli Chrome riders for everything they have done and will do to help Viganò.

A huge shout out to all the Team fans worldwide and to the sponsors for their endless support: Chrome IndustriesSantini SMSSmith OpticsFull Speed AheadDMT,KryptoniteAstuteMVSMichelinHedDeporvillageColumbus e Wingedstore

See you Saturday October 14th in Milan!

Two Cs one cause!

Bike Passion – Cinelli art

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For the 100 years of Giro d’Italia Galleria Campari welcomed the project Bike Passion. From Campari album a story on two wheels. The exhibition traces the history of Italian cycling through a sort of travelogue: about thirty vintage photographs trace the time span ranging from the thirties to the sixties, when the Campari brand has followed the great cyclists like Coppi, Girardengo, Cinelli, Moser, Anquetil, Baldini, Gaul, Magni, in the twenty-one stages of the Tour of Italy, in the stages of the Tour of the Three Seas, and in those of the Grand Prix of Lugano, acting as a companion and passionate sponsors of companies on two wheels .

Giustappunto The exhibition ends with the contemporary world, where design and cycling cross nine artists bicycles from Cinelli President Antonio Colombo’s personal collection enrich the exhibition, designed by internationally renowned designers: Alchymia, Alberto Biagetti, Sergio Calatroni, Death Spray, Barnabas Fornasetti, Stevie Gee, Max Lamb, Barry McGee, Alessandro Mendini.

The exhibition expresses very well the dual vitality of Campari, a reality that has always been interested by innovation and experimentation.

Given the huge success of the exhibition, the end is delayed to September 25th 2017

A new record

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Luca has always been used to great adventures, from the many victories at Six Days races all around Europe to the Milan-Sanremo Granfondo, 300 km with many famous climbs, like Bric Berton, Poggio and Cipressa, he raced with a fixed gear Vigorelli gaining an incredible 5th place overall.
Now it’s the time of another great challenge, a derny hour record.
Sunday March the 5th, at Montichiari Velodrome, Salvadeo will try to keep an incredible 60 km/h speed for one hour to cover a 60 km distance.
For this special occasion, our friends at Rosti, cycling apparel manufacturer, will sell a T-shirt to raise money for Dynamo Camp (charity that hosts children from 6 to 17 years with serious and chronic pathologies who are both in therapy and in the post hospitalization stage free of charge for summer camps).
Luca is going to race his record with the new steel Vigorelli, a frame developed together with Team Cinelli Chrome for racing crits, perfect also for riding the track thanks to his super stiff rear triangle.

Go Go Go Luca Salvadeo! You can do it!

Life in travel

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Breathtaking landscapes, wild animals, curvy and remote roads…Veronica and Leonardo from Life in Travel have been dreaming all of this since they started thinking their trip to South Africa. 2 months, from October 25th to December 31st. Stratting from Cape Town and arriving in Johannesburg: in the middle 3.000 km by bike, a L shaped route to connect the two cities with HoBootleg Geo, designed for offroad adventures, the GEO was developed and tested in the harsh desert of Iran in the Iranian Silk Road Ultratrail 2016 race.

Follow Veronica and Leonardo’s adventures here!

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