Cinelli

Dear friend,

how are you?

We are healthy and ready to start again, ensuring the safety of those who work with us.

Since the beginning of the lockdown, our technical, creative, commercial and administrative departments have been remote working, with meetings in virtual mode. Production has continued as long as permitted by government decrees.

Now, in view of May 4th, we are adapting the routes and processes to the needs of social distancing: we have reorganized the warehouse in order to be able to safely process orders and requests, and we are preparing to apply all the necessary procedures to ensure the safety and health of all those who enter the premises. Wherever possible, we will maintain the remote working mode to do our part for the collective well-being.

The athletes and Cinelli Ambassadors are making their personal contribution to solidarity projects, such as Paola Gianotti who has cycled for 12 hours in a row on rollers to buy devices for hospitals. Together with Marta Castronuovo of Yoga-à-Porter we created Cinelli Cares, the video yoga pills for the home training of cyclists. We organize meetups and rides on Zwift to maintain fitness and community spirit. With Becycling who quit their travel around the world after almost six years, we questioned the meaning travelling in Covid time, in an Instagram Cinelli Talk. Our athletes from Team Colpack Ballan, Energy Team, Team LVF, G.S. Stabbia, Deka Riders, Falasca MG.K Vis Luxor, Team Cinelli Smith, Army of two, Cinelli Chicks, Lovelo Squadra donne, Team Jadan, Sportcomplex Breclav, Velo ibike, Rush Cycles, Black Sox Bicycle Club are training professionaly with great commitment at home, communicating on social networks.

Now the most demanding challenge awaits us: to start again. But those who ride bikes are used to great challenges that require competence, renewal, teamwork, commitment, strength and sweat. We want to be close to our community of riders, to our dealers, to our distributors, in order to start again all together and to give our contribution to the cultural and commercial development of ourselves, of our partners and of the whole sector.

We want to promote the use of the bicycle as the main tool of the necessary social distancing to decongest urban mobility: the bicycle is an individual choice for the collective good. We want to dialogue with the other players in the sector and participate in the discussion tables, to give a strong and decisive new impetus to the bike industry. We want to promote incentives to buy a bike and use two wheels as a prevention tool. We want to support our partners and Ambassadors in road safety campaigns and for the reduction of VAT on bicycles. We want to participate in the construction of sustainable models of renewal that highlight the economic, ecological and health benefits of two wheels. We want to promote local cycling as the first engine for the rebirth of the territory.

We need to imagine new ways of living and living together. And to work. We are rethinking with new creative lymph to work models that previously worked but are no longer adequate: we must immediately transfer into daily life what we have learnt in recent months, demonstrating our resilience and intelligence in forging relationships and building new economies.

The lockdown has shown us the possibility of fully exploiting digital communication technologies, opening up space for immediate confrontation, abolishing downtime, showing ourselves to others even in our private daily lives. The invitation is to hold on to this gained closeness paradoxically dictated by the necessary distance, to work better together and dialogue in a new, empathic and effective way, creating a powerful human and professional connection.

Great stage races will be back, because bicycles have to run. And we will be there.
In the meantime, let’s get back on track together.

We are in touch

Antonio Colombo and Cinelli Team

This is the perfect season for cycling: days are getting longer, sun is warm but not hot, even the wind is gentler.
Unfortunately, however, the Coronavirus situation requires everybody to stay at home to safeguard the community health.
After the initial discouragement, virtual reality came to the rescue and now you can train with friends even staying at home.

To integrate and complete the indoor training Cinelli has created Cinelli Cares, a series of yoga classes specifically designed to complement the preparation of cyclists by working on strength and flexibility with the aim of improving performance on the pedals.

Marta Castronuovo will guide you into the deepest secrets of yoga for cyclists. Marta is yoga teacher and founder of Yoga à Porter, a school with the aim of offering a teacher who is not alienated from reality, closing herself in the minimalism of yoga centers, but who experiences and knows as much as possible the reality in which we live, spreading through the city, entering houses, small and large offices, co-working, such as bars or theaters and more.
In this sense, the kaleidoscopic education of Marta was fundamental. She graduated in Philosophy, Art and Anthropology, and blended them with extensive studies of Yoga, Chinese Medicine and Ayurveda.
For more information about Marta’s experiences, click here.

The first episode of Cinelli Cares will be published tomorrow, then every Tuesday and Friday, on the IGTV Cinelli Official channel.

Namasté!

Help our Ambassador Paola Gianotti to raise funds to buy thousands of masks for the Regina Margherita Children’s Hospital in Turin.

Paola auctioned her Cinelli Superstar disc from her third Guinness World Record, which saw her cross Japan in 2017 in nine days, from North to South. Place your bid!

On April 18th, the last day and boost of Paola’s campaign, donate and participate in the 12 hours on the rollers, cycling with Paola on Zwift and following the live on her Facebook page.

Or, donate now on gofundme.com/f/keepbrave-per-covid2019!

Go, Paola, go!

Cinelli mission has always been to look beyond the present, to reinvent the bicycle and make cyclists’ life better. Design principles are applied to all Cinelli products. Design is not just looks. Design means shape, first project, outline, technology, technique, materials, innovation, creativeness, function, quality, uniqueness, know-how, emotion. We want every product to have an Idea, since, if it is a copy, it cannot be Cinelli.
Today we express this Idea in the collaboration with Tigran Avetisyan, a Russian designer who studied at Central Saint Martins fashion school in London and had his final collection fully sponsored by LVMH.
Tigran is part of Wingedstore Cinelli Art program and his first cap will be online soon.
The designer’s stylistic and performing avant-garde has been developed in a streetwear collection with Cinelli and Columbus logos and will be sold through fashion distribution channels. The complete collection will be presented Sunday, January 12, 2020 from 6.00pm.
During the event, Tigran will do a live painting performance on a Vigorelli Shark with lenticular wheels kindly provided by Vision.

You are all invited!

Cinelli x Tigran Avetisyan
01.12.20 – h 6.00 pm
Riccardo Grassi showroom

Richard Sachs, world-famous American framebuilder, celebrates 100 years of Columbus at Anima d’acciaio, in a conversation with Pietro Pietricola from Officina Dario Pegoretti, led by the journalist Federico Meda.

The dialogue will explore Sachs’ experience as a rider alongside with the origins and development of his job as a framebuilder, using Columbus tubing, and his collaboration with Dario Pegoretti.
Pietro Pietricola’s experience and point of view will face the relationship between tradition and innovation.

Contributions from a qualified public of framebuilders, makers and Columbus friends will be a further enrichment of the speech.
The conversation will be held in English.
Further info here.

A night with Richard Sachs
December 4^th 2019 | 7pm
Antonio Colombo Arte Contemporanea
Via Solferino 44, Milano

“Anima d’acciaio: Columbus and bicycle design” hosts Richard Sachs’ amazingly red race lugged-steel-frame.
Here a selection of images of the contents and opening of the exhibit.
Open to the public until January 18^th 2020.