Dear friend,
how are you?
We are healthy and ready to start again, ensuring the safety of those who work with us.
Since the beginning of the lockdown, our technical, creative, commercial and administrative departments have been remote working, with meetings in virtual mode. Production has continued as long as permitted by government decrees.
Now, in view of May 4th, we are adapting the routes and processes to the needs of social distancing: we have reorganized the warehouse in order to be able to safely process orders and requests, and we are preparing to apply all the necessary procedures to ensure the safety and health of all those who enter the premises. Wherever possible, we will maintain the remote working mode to do our part for the collective well-being.
The athletes and Cinelli Ambassadors are making their personal contribution to solidarity projects, such as Paola Gianotti who has cycled for 12 hours in a row on rollers to buy devices for hospitals. Together with Marta Castronuovo of Yoga-à-Porter we created Cinelli Cares, the video yoga pills for the home training of cyclists. We organize meetups and rides on Zwift to maintain fitness and community spirit. With Becycling who quit their travel around the world after almost six years, we questioned the meaning travelling in Covid time, in an Instagram Cinelli Talk. Our athletes from Team Colpack Ballan, Energy Team, Team LVF, G.S. Stabbia, Deka Riders, Falasca MG.K Vis Luxor, Team Cinelli Smith, Army of two, Cinelli Chicks, Lovelo Squadra donne, Team Jadan, Sportcomplex Breclav, Velo ibike, Rush Cycles, Black Sox Bicycle Club are training professionaly with great commitment at home, communicating on social networks.
Now the most demanding challenge awaits us: to start again. But those who ride bikes are used to great challenges that require competence, renewal, teamwork, commitment, strength and sweat. We want to be close to our community of riders, to our dealers, to our distributors, in order to start again all together and to give our contribution to the cultural and commercial development of ourselves, of our partners and of the whole sector.
We want to promote the use of the bicycle as the main tool of the necessary social distancing to decongest urban mobility: the bicycle is an individual choice for the collective good. We want to dialogue with the other players in the sector and participate in the discussion tables, to give a strong and decisive new impetus to the bike industry. We want to promote incentives to buy a bike and use two wheels as a prevention tool. We want to support our partners and Ambassadors in road safety campaigns and for the reduction of VAT on bicycles. We want to participate in the construction of sustainable models of renewal that highlight the economic, ecological and health benefits of two wheels. We want to promote local cycling as the first engine for the rebirth of the territory.
We need to imagine new ways of living and living together. And to work. We are rethinking with new creative lymph to work models that previously worked but are no longer adequate: we must immediately transfer into daily life what we have learnt in recent months, demonstrating our resilience and intelligence in forging relationships and building new economies.
The lockdown has shown us the possibility of fully exploiting digital communication technologies, opening up space for immediate confrontation, abolishing downtime, showing ourselves to others even in our private daily lives. The invitation is to hold on to this gained closeness paradoxically dictated by the necessary distance, to work better together and dialogue in a new, empathic and effective way, creating a powerful human and professional connection.
Great stage races will be back, because bicycles have to run. And we will be there.
In the meantime, let’s get back on track together.
We are in touch
Antonio Colombo and Cinelli Team
