Cinelli mission has always been to look beyond the present, to reinvent the bicycle and make cyclists’ life better. Design principles are applied to all Cinelli products. Design is not just looks. Design means shape, first project, outline, technology, technique, materials, innovation, creativeness, function, quality, uniqueness, know-how, emotion. We want every product to have an Idea, since, if it is a copy, it cannot be Cinelli.
Today we express this Idea in the collaboration with Tigran Avetisyan, a Russian designer who studied at Central Saint Martins fashion school in London and had his final collection fully sponsored by LVMH.
Tigran is part of Wingedstore Cinelli Art program and his first cap will be online soon.
The designer’s stylistic and performing avant-garde has been developed in a streetwear collection with Cinelli and Columbus logos and will be sold through fashion distribution channels. The complete collection will be presented Sunday, January 12, 2020 from 6.00pm.
During the event, Tigran will do a live painting performance on a Vigorelli Shark with lenticular wheels kindly provided by Vision.
You are all invited!
Cinelli x Tigran Avetisyan
01.12.20 – h 6.00 pm
Riccardo Grassi showroom